REROOOT is led by Shan Jiajun and Yuxi Pan, both graduates of Goldsmiths, University of London, currently based in London.

Shan Jiajun is an interdisciplinary artist and materials innovation practitioner. Since 2020, he has been developing and designing fiber-plastic composite materials. His work focuses on the intersection of environmental challenges and artistic experimentation, exploring how recycled resources can be transformed into new material languages and design expressions, continuously advancing the dialogue between design, technology, and ecology.

Yuxi Pan is a contemporary art practitioner and experiential marketing creative strategist. Her work addresses cultural and political issues in human society, as well as the relationship between humans and nature. Since 2021, she has been working as a Creative Strategist in the creative industry, dedicated to creating practices that integrate environmental awareness and social value, while establishing connections that convey cultural narratives and emotional engagement.